guestcentric
Personalized Prices – the Next Step in Hotels’ Online Presence?
Sergio Serra | August 5, 2022
By Sergio Serra Today, hotels are so ubiquitous that we rarely think deeply about them or their origins. But their history goes all the way back to ancient Greece as an “establishment providing accommodation, meals, and other services for travelers”. Naturally, hotels started off with very little technological support. However, in the course of their long history, hotels have been impacted by several technological breakthroughs - and in such diverse areas as transportation, energy, communications, and networks. One of these major breakthroughs was the Internet, which brought the web and then Online Travel Agents (OTAs). So what w...
Hotel Marketing – What Separates Winners From Losers?
Ines Barreiros | July 19, 2021
By Ines Barreiros In an economic recession, many Hoteliers may be hesitant to risk jeopardizing their revenue post-crisis by investing in marketing campaigns. If you are part of this crowd, we have one question: “Do you want prospective customers to remember you when ‘Revenge Travel’ strikes?” As our CEO Pedro Colaco says, “Hotel Marketing is not about selling, but generating demand”, history tells us that periods of low demand give hotels the opportunity to ramp up marketing in preparation for the upturn. When looking back at the crises of the past, it’s important to understand which strategies hotels implement...
Social Media for Hotels – Is It Worth It?
Ines Barreiros | April 27, 2021
By Ines Barreiros We all know the social media hype and have read plenty of articles of how important it is. And the truth is that your hotel needs to be where your guests are right? But the question here is, at what cost? Maybe you are considering working with an agency to help run your social media accounts. Perhaps you want to appoint someone as a community manager. Maybe you think that the time you spend managing these channels internally is enough. But how can you determine what is the right option for you and whether your efforts are generating a return on investment? This article will explore the rise of social media for hotel...
The Path Towards Customer-Centricity in Hospitality
Alessandro Inversini | June 1, 2020
By Alessandro Inversini Customer-centricity - or guest-centricity - should be one of the major concerns of managers in the hospitality industry. In fact, in my experience, when interviewing or engaging with hotels directors on this topic, almost all of them have the perception of being fully guest-centred. This is very interesting as our industry needs really to cater to guests during all the stages of their customer journey. However, looking at the academic literature in the field, what appears clear is that there is scant evidence of organizations really addressing customer-centricity in every aspect of their service delivery and operati...
GuestCentric and Duetto Partner to Bring Personalization to Hotel Bookings
GuestCentric | December 14, 2017
Booking Engine Provider and Revenue Strategy Platform Pioneer Real-Time, Contextualized Pricing and Merchandising with Playmaker, Duetto's New Personalization Application New York, December 14, 2017 — Duetto, hospitality's only Revenue Strategy Platform, and GuestCentric have partnered to bring a new level of personalization to the hotel and casino industries that will increase conversion and direct bookings. The companies' strategic partnership will enable hotel companies using Duetto's recently launched personalization application, PlayMaker, and GuestCentric's global booking engine the breakthrough ability to customize merchand...
