h2c
Cendyn Named Top 5 Innovator in Hospitality Technology
Cendyn | February 24, 2022
A study on personalization and artificial intelligence (AI) spanning 86 hotel chains from across the globe name Cendyn as top innovator London, UK – February 24th, 2022 – Cendyn, a catalyst for digital transformation in the hospitality industry, has been named one of the top five innovators in hospitality technology. A recent study by h2c evaluated the state of technology across automated personalization (AP), artificial intelligence (AI), and machine learning (ML) by surveying 86 hotel chains from around the world. The findings highlight the leading technology platforms, including Cendyn, that are championing for a better future for th...
Global CRM Study Preview: What’s Next for the Future of CRM
Nicki Graham | October 2, 2019
This is the final article in a preview series of H2C’s Global CRM Study, a collaborative report that leverages interviews and a global survey to explore the current state of CRM in the hospitality industry. The importance of a single source of truth as the centerpiece of a profitable customer relationship management strategy is one of the key takeaways from H2C’s Global CRM Study. The vendor-agnostic study combined findings from an online survey of 62 executives of both global and regional hotel chains and interviews with 25 hotel executives and 11 technology providers. In our third (and final) set of takeaways, we focus on ho...
The Future of Hotel Management Systems: Identifying the Prospective Role of the PMS
h2c | October 30, 2018
Introduction Some hotel chains envision the Property Management Systems (PMS) to focus on its core functionalities (e.g., check-in/out and main operations), using open APIs for connectivity, while others encourage a high level of fully integrated systems such as CRS, RMS and CRM, eliminating the need for additional interfaces. As both strategies have their justification—every chain needs to go their own way—overall system performance remains dependent on the depth of integration with related systems, localization setup (e.g., including local tax and fiscal regulations), overall system cost and available staff skills. As a r...
The State of Central Reservations Systems
h2c | January 25, 2018
Key Hotel Requirements Driving the CRS Evolution Written and researched by Christin Hänsel, Michaela Papenhoff, Ralph Merten and Friederike Winkowski Today's travelers have high expectations of a personalized e-commerce experience along their journey, which makes guest-centric functionalities a top priority for a hotel chain's central reservations systems (CRS). As a result, the hoteliers' demand for innovative and improved CRS services continues to grow. Although many of the related digital marketing, distribution and guest retention requirements can be found on the development roadmaps of the CRS providers, it remains mission cri...
