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HAMA – Asia Pacific

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HAMA – Asia Pacific

HAMA – Asia Pacific

Case Study: HAMA AP, HotStats Review Phuket Sandbox Performance

HotStats | October 26, 2021

The launch of the Phuket Sandbox on July 1, 2021, is an important step on the road to recovery from COVID-19 and a measure that many other destinations in the Asia-Pacific region could soon mimic. In conjunction with HotStats, HAMA AP has conducted a preliminary analysis of performance in the first two months of the Sandbox operation. HAMA AP applauds the efforts of those involved with getting this initiative off the ground, but from an asset management standpoint, we caution owners with rushing into similar launches until some very specific criteria are met; otherwise, the cost of opening too early may outweigh the benefit. Accordin...

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