Baby Boomers vs. Millennials: How to Maximize Your Property’s Appeal

Harry Cahn | January 29, 2019

By Harry Cahn Baby Boomers versus Millennials. It's not a competition, but there is a battle for mindshare. As the wave of the internet and social media usage continues to build, a digital time stamp has been placed on our culture, effectively dividing us into "befores" and "afters." Baby Boomers (those born between 1946 and 1964) are older and tend to be more methodical. Millennials (those born between 1980 and 1996) are younger, and generally more technology-focused and quicker to act. A better understanding of the motivations that drive each group can help you optimize your property's appeal to each segment. Millennials are n...