hebs digital research
5 Unique Experiences Hotels Can Use to Attract Guests
HEBS Digital | March 20, 2019
By: Kerryn Gower We've all been there. You finally wake up from the dreaming phase of the travel planning journey and pick on a destination to visit. Now the planning begins. We all have our go-to travel booking websites and apps, and they each present a lot of information, packages, and special offers convincing you to make a booking. Beyond just rate, hotel shoppers consider plenty of other factors, such as amenities, activities, and nearby restaurants. But these factors aren't always enough to capture the attention of a traveler long enough to secure a booking. Today's travelers expect more. They expect unique experiences every time ...
The Mobile-First World Creates Tremendous Revenue Potential for Hoteliers
HEBS Digital | February 14, 2019
By Max Starkov Hoteliers face a challenge in 2019: Creating and managing a robust digital presence in an increasingly mobile-first environment. This means investing in mobile technology and marketing that enables the best user experience while achieving maximum engagement, regardless of device. The explosion of mobile customer engagements creates a tremendous upside opportunity for smart hoteliers who invest in and take advantage of this rising tide of mobile-obsessed travel consumers. The shift from desktop to mobile and tablet devices continued its steady pace in 2018. More than 58% of web visitors and more than 51% of page views wer...
Digital Inspo: What Creative Hotels Are Doing Online
HEBS Digital | February 7, 2019
By Kerryn Gower Coming up with fresh and creative marketing initiatives is never an easy task. Hotels all over the world face fierce competition regardless of their destination. Utilizing creative ideas to attract guests can help hotels stand out in the crowd and help them to gain new and repeat visitors. Our new article series, Digital Inspo: What Creative Hotels are Doing Online, dives deep into a recent original campaign idea developed by a hotel brand. The Campaign Last year, Hyatt Hotels partnered with then up-and-coming pop star Dua Lipa. The setting for the British musician's single "New Rules" was Hyatt's new boutique hotel, The...
What Is RFM? Top 5 Ways to Elevate Your Digital Strategy & Increase Direct Bookings
HEBS Digital | September 17, 2018
By Margaret Mastrogiacomo, VP Strategy The digital landscape is constantly evolving. Hotel digital marketers continue to seek more effective and cost-efficient ways to reach the right audience, at the right place, and at the right time. But do hotel marketers truly know the value of each and every guest and, more importantly, do they understand what motivates guests to choose their hotel, then choose to stay again? Understanding the lifetime value of guests, including the type of content and promotions that compels them to book direct, is crucial to an effective book direct strategy. So, what's the secret to understanding the value of y...
Now Available for Download: HEBStrategy Q3 2018 Hotel Digital Marketing, Technology, and Trends Whitepaper
HEBS Digital | August 6, 2018
HEBS Digital's third installment in 2018 of the HEBStrategy—our whitepaper series covering the latest news and trends in hotel digital marketing and technology—is now available for download! The HEBStrategy Q3 offers strategies for hoteliers to reach potential guests throughout the travel planning journey. Download the HEBStrategy Q3 2018 whitepaper to learn about: What's Trending: Stay in the loop with the must-know trends of the quarter, including an updated Google Maps experience, Alexa for Hospitality and more. From the Design Studio: Get inspiration from some of our most creative clients who use their websites to pro...
Hotel Website Conversion Rates: Key Tactics for Improvement in 2018
HEBS Digital | February 5, 2018
By Max Starkov Background As the travel planning journey continues to become increasingly more complex, hoteliers need to be looking for more impactful ways to engage and retain their best potential guests. Today's typical online travel consumer is exposed to over 38,983 micro-moments in any 60-day timeframe, during which time they visit an average of 18 websites via multiple devices in eight sessions before making a hotel booking (Google). Hotels are not just competing with OTAs, their competitive set, and Airbnb—they are also competing with every micro-moment that distracts the travel planner, such as emails, text messages, vide...
A New Fort Collins Destination Shines on The Elizabeth Hotel’s Custom Website
HEBS Digital | November 16, 2017
The Elizabeth Hotel, set to open in fall 2017 in Downtown Fort Collins, CO, needed a one-of-a-kind website to reflect their highly anticipated Old Town property. The hotel partnered with the HEBS Digital team to create a fully responsive website, featuring industry-leading technology to drive direct bookings and showcase The Elizabeth Hotel's thoughtful amenities and vibrant spaces. They utilize the Smart Personalization Engine in order to deliver high-converting, tailored experiences across every customer touch point. Packed with technologies that allow the tracking and the capturing of visitor behavior data, the engine serves custom d...
Now Available for Download: HEBStrategy Q3 2017 Hotel Digital Marketing, Technology, and Trends Whitepaper
HEBS Digital | July 26, 2017
HEBS Digital's third installment in 2017 of "HEBStrategy," a series of whitepapers that cover the latest news and trends in hotel digital marketing and technology, is now available for download! The HEBStrategy Q3 edition assesses the climate of the hospitality industry, explores creative approaches to brand loyalty and guest recognition programs, and highlights key findings hoteliers should be mindful of in auditing their hotel digital marketing strategies. Download the HEBStrategy Q3 2017 whitepaper to learn about: What's Trending in Hospitality: Stay up-to-date on what will affect hoteliers over the next few months, including A...
