hebstrategy
Now Available: The Q4 Hotel Digital Marketer’s Whitepaper
HEBS Digital | November 5, 2018
Now available for viewing and download, the HEBStrategy Q4 2018 Whitepaper Edition: The Hotel Digital Marketer's Whitepaper, covers current trends and industry insights hoteliers should be paying attention to in order to have a strong digital presence. The whitepaper takes a deep dive into strategies that will help to reach different audiences. Read the HEBStrategy Q4 2018 whitepaper to learn about: What's Trending: Stay in the loop with the must-know trends of the quarter, including the growth in popularity of loyalty programs, updates to Google Hotel Ads, and tips for capitalizing on intent. From the Design Studio: Get inspiration fro...
Now Available for Download: HEBStrategy Q3 2018 Hotel Digital Marketing, Technology, and Trends Whitepaper
HEBS Digital | August 6, 2018
HEBS Digital's third installment in 2018 of the HEBStrategy—our whitepaper series covering the latest news and trends in hotel digital marketing and technology—is now available for download! The HEBStrategy Q3 offers strategies for hoteliers to reach potential guests throughout the travel planning journey. Download the HEBStrategy Q3 2018 whitepaper to learn about: What's Trending: Stay in the loop with the must-know trends of the quarter, including an updated Google Maps experience, Alexa for Hospitality and more. From the Design Studio: Get inspiration from some of our most creative clients who use their websites to pro...
Now Available for Download: HEBStrategy Q2 2018 Hotel Digital Marketing, Technology, and Trends Whitepaper
HEBS Digital | April 30, 2018
HEBS Digital's second installment in 2018 of the HEBStrategy—our whitepaper series covering the latest news and trends in hotel digital marketing and technology—is now available for download! The HEBStrategy Q2 takes a look at the full Google Ecosystem and offers strategies for hoteliers to reach potential guests throughout the travel planning journey. Download the HEBStrategy Q2 2018 whitepaper to learn about: What's Trending: Get familiar with Progressive Web Apps (PWA), stay up-to-date with the latest Google My Business updates, learn about voice search optimization, and more. From the Design Studio: Discover examples ...
Now Available for Download: HEBStrategy Q1 2018 Hotel Digital Marketing, Technology, and Trends Whitepaper
HEBS Digital | February 20, 2018
HEBS Digital's first installment in 2018 of the HEBStrategy—our whitepaper series covering the latest news and trends in hotel digital marketing and technology—is now available for download! The HEBStrategy Q1 edition takes a deep dive into content marketing through the funnel, and includes strategies for reaching different audiences with customized content. Download the HEBStrategy Q1 2018 whitepaper to learn about: What's Trending: Stay in the loop with the must-know trends for 2018, including driving engagement through video and reposting user-generated content (UGC). From the Design Studio: How can you use content to ...
Now Available for Download: HEBStrategy Q3 2017 Hotel Digital Marketing, Technology, and Trends Whitepaper
HEBS Digital | July 26, 2017
HEBS Digital's third installment in 2017 of "HEBStrategy," a series of whitepapers that cover the latest news and trends in hotel digital marketing and technology, is now available for download! The HEBStrategy Q3 edition assesses the climate of the hospitality industry, explores creative approaches to brand loyalty and guest recognition programs, and highlights key findings hoteliers should be mindful of in auditing their hotel digital marketing strategies. Download the HEBStrategy Q3 2017 whitepaper to learn about: What's Trending in Hospitality: Stay up-to-date on what will affect hoteliers over the next few months, including A...
The Q3 2016 Edition of HeBStrategy: Hospitality Digital Technology & Marketing Strategy Whitepaper Now Available!
HeBS Digital | July 14, 2016
New York, NY – July 14, 2016 – Hoteliers can now download the HeBStrategy Q3 2016 Edition, which includes a recap of the most important hospitality technology and digital marketing news from Q2, actionable ideas on how to increase direct website bookings in Q3, and more. Created by HeBS Digital, the whitepaper outlines how hoteliers can think big picture to reach their consumers in all stages of the travel planning journey: by engaging, acquiring, and retaining past and future guests. Download the HeBStrategy Q2 2016 Edition to learn about: Notable Q2 Events: Includes 'book direct' campaigns taking over the limelight, a re...
The Q2 2016 Edition of HeBStrategy: Hospitality Digital Technology & Marketing Strategy Whitepaper Now Available!
HeBS Digital | April 12, 2016
Summary: HeBS Digital, the leading hotel digital technology, full-service digital marketing and website revenue optimization consulting firm, announces the release of the HeBStrategy Q2 2016 Edition, now available for download. The forward-looking whitepaper includes analysis on must-know trends and happenings in hospitality digital technology and marketing. New York, NY – April 12, 2016 – Hoteliers can now download the HeBStrategy Q2 2016 Edition by HeBS Digital, the leading hotel digital technology, full-service digital marketing and website revenue optimization consulting firm. The new whitepaper includes a recap of the m...
2016 Checklist to Maximize Revenues from Multi-Channel Campaigns
the Author and HeBS Digital | November 5, 2015
By Margaret Mastrogiacomo It's no secret that multi-channel campaigns are a great way to boost revenue during low seasons, target top customer segments, and fulfill ad hoc business needs. But is your hotel brand's multi-channel campaign plan following industry best practices to achieve the highest return on investment? A successful multi-channel campaign reaches potential guests at every touchpoint of the travel planning process with one cohesive message across channels, capitalizing on key customer micro-moments across devices. People progress through many different touchpoints while planning travel, often in no particular order. For ...
