Consumer Behavior—Motivations, Emotions

Caitlin Hayes | March 8, 2018

Helen Chun's passion is to understand human behavior—the motivations and emotions of consumers—and strategies for marketing and consumer satisfaction. When we think of a good consumer experience, we're apt to think of the experience itself—going to a movie, eating a good meal, or staying at a nice hotel. But the pleasure of that experience, says Helen Chun, Cornell School of Hotel Administration, extends beyond the boundaries of the event itself. "I'm looking at what happens before the consumer arrives at your property, the pre-consumption stage, and then what happens after the visit, the post-consumption stage," Chun ...