Five-Star Laguna Beach Property Finds Success With Digital Marketing During COVID-19

GCommerce | August 18, 2020

Park City, UT, August 18, 2020- Five-Star Laguna Beach property, Surf & Sand Resort, partnered with GCommerce to run digital marketing efforts during COVID-19 to maintain brand awareness in key markets in order to secure market share upon reopenings. The resort placed all efforts on digital channels, with an emphasis on targeting in-state markets. GCommerce leveraged messaging that focused on leisure getaways and escapes, which was relevant while travelers were confined to their homes. The top-performing ad focused on the property being a family-friendly destination and the perfect opportunity to escape city life. Marketing budgets wer...