Bringing the Past to Life: The Future of Heritage Tourism in the U.S.

JLL Real Views | February 24, 2017

The excitement of amusement parks, interactive museums and ever-expanding zoos and aquariums has overshadowed heritage sites—but experiential technology and interactive exhibits are helping historical attractions to draw in the next generation of tourists. From Antietam National Battlefield and Alcatraz to Colonial Williamsburg and Monticello, heritage sites have always been a popular way to experience U.S. history. Yet, a recent report from the American Academy of Arts & Sciences Humanities Indicators project shows a steady decline in historic site visitation over the past 20 years or so. "To convince overnight visitors that ...