high tech high touch
Merging High Tech With High Touch to Create a New Hospitality Paradigm
Fran Worrall | March 22, 2023
By Fran Worrall Hotels that achieve the right mix can improve operations, guest loyalty and profitability One of the key challenges facing today’s hoteliers is that of high tech vs high touch. Does technology conflict with personalized service? Is it possible to offer both during the same visit? And can hotels that utilize technology in favor of human interaction achieve guest loyalty? According to Chekitan Dev, PhD, a distinguished professor at Cornell University’s Nolan School of Hotel Administration, technology and humanity not only can co-exist but also can work together to create an exciting and engaging guest experience. ...
Hospitality Vision Study Reveals Hotels’ “High Tech, High Touch” Plans for Attracting Guests, Remaining Competitive
Zebra | December 14, 2016
LINCOLNSHIRE, Ill., Dec. 14, 2016 -- Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in providing solutions and services that give enterprises real-time visibility into their operations, today released the results of the global Zebra Hospitality Vision Study, a body of research that analyzes the hotel/resort industry and trends in travelers' preferences and technology requirements that affect their overall satisfaction. The study found that changes in consumer expectations for fast WiFi, helpful guest assistants and loyalty rewards have prompted the hospitality industry to invest in technology that enhances the guest ...
