UH Study Finds Luxury Shoppers Opting for High-End Experiences Over Goods

The University of Houston | May 5, 2023

HOUSTON, May 5, 2023 – In an ever-evolving, post-pandemic world, more and more consumers of luxury goods are opting for unplanned, high-end experiences instead, according to researchers at the University of Houston Conrad N. Hilton College of Global Hospitality Leadership. In a new study published in the Journal of Hospitality and Tourism Research, Minjing Shin, an assistant professor at Hilton College, and her colleagues at Hong Kong Polytechnic University, suggest unplanned purchases of luxury experiences increase positive emotions and a sense of escapism. Hospitality experts define escapism as an intense experience that allows indivi...