Marriott’s Rewards Program Edges Out Hyatt for Top Ranking in in J.D. Power’s Hotel Loyalty Customer Satisfaction Survey

J.D. Power | November 29, 2017

COSTA MESA, Calif.: 29 Nov. 2017 — Having a diverse portfolio of reward options withhotel loyalty rewards programs is a key driver of member satisfaction. According to the J.D. Power 2017 Hotel Loyalty Program Satisfaction Study,SM overall satisfaction is higher among program members who redeem rewards for dining, product purchases and special events than among those redeeming rewards for hotel stays alone. The study measures customer satisfaction by examining four factors (in order of importance): ease of earning and redeeming rewards (35%); program benefits (27%); account management (22%); and member communication (16%). Satisfa...