Travel Review Innovation: From User Experience to Guest Experience

TrustYou | May 28, 2015

Let's talk about innovation. Specifically innovation and travel reviews. We all know by now that travel reviews are fundamental to the travel planning process, but their importance is about more than what they say or how many there are. Travel reviews have the potential to help innovate both the travel site user experience as well as the actual guest experience. Here are two examples of innovation with travel reviews from each of these perspectives. Hipmunk: Improving the travel research experience Just because the average travelers reads up to a dozen or more reviews before booking a hotel, doesn't necessarily mean that the traveler ac...