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How Hotels Can Increase Revenue Without Putting More Heads in Beds
ALICE | February 4, 2018
by Alex Shashou The rise of the sharing economy and the digital revolution are leading to new ways of thinking about what a hotel can be. By leveraging hotel assets, people and services in innovative ways, hotels have unprecedented opportunity to open new revenue streams, improve loyalty, and grow their customer base. _____ In early 2017, AccorHotels celebrated its 50th anniversary by announcing AccorLocal. A program designed to integrate the brand's hotels into their surrounding communities, AccorLocal invites a new way of thinking of what a hotel can be and provides a blueprint to other hotels looking to leverage their properties and ...
Hotel Marketing Isn’t Just About Planning & Booking
ALICE | May 31, 2017
Marketing to your guests isn't just about winning them over at planning and at booking. There's actually seven steps to the customer journey, and technology can help you optimize your marketing, every step of the way. When marketing your hotel to your guests, it's tempting to think there are only two phases of the guest journey that matter: planning and booking. As a result, many hotels optimize their technology for just these two stages. The reality, of course, is that the guest experience doesn't end at booking. It's actually cyclical - cycling from planning through booking through the guest's stay to planning again. While the exact n...
