Bókun May Be That Rare Beast, a B2B Platform That Thrives

January 12, 2016

In an industry marked by thousands of suppliers and an ever-increasing number of sales channels, is there a place for a collaborative concept that can transform fragmentation into a cohesive concept in which everybody wins? Hjalti Baldursson thinks so and, as CEO of Reykjavík-based Bókun, he believes the platform he and his team have created provides it. Founded in 2012, the privately-held company offers a cloud-based software solution that enables tourism suppliers and resellers to connect, cross-sell their offerings, and manage inventory in real-time. It has shot up like a new geyser (or Geysir, in the local language.) ...