PwC 2022 Holiday Outlook: Millennials Dominate Spending Amid Uncertain Economic Outlook

PwC | October 13, 2022

Despite citing fears of inflation and the rising costs of transportation and utilities as deterrents to holiday spending, most consumers — 74% — told us they plan to spend the same or more this holiday season as they did last year. Aware that they might have to stretch their holiday budgets, some have already started to cut back in the months leading up to the holiday season — on dining out, apparel and streaming services. To find out more about their expectations and intentions for the season, we asked 4,000 consumers where and when they will shop and travel — as well as what drives their purchasing decisions. Holiday spendi...