holiday travel survey
From Sea to Shining Sea: AAA Predicts 47.9 Million People Will Travel This July 4th
AAA | June 22, 2022
Car travel expected to set a new record despite the historically high gas prices ORLANDO, Fla. (Jun 22, 2022) – Summer travel is already in full swing and Independence Day will be no exception as AAA predicts 47.9 million people will travel 50 miles or more from home over the holiday weekend (June 30 – July 4). This is an increase of 3.7% over 2021, bringing travel volumes just shy of those seen in 2019. The biggest surprise – car travel – will set a new record despite historically high gas prices with 42 million people hitting the road. With crowded roads and busy airports, AAA wants to prepare travelers so they can have a stress-fr...
As Holiday Travel Ramps Up, Marriott Dominates Leading Hotel Chains on Social Media Ad Spend
BrandTotal | December 2, 2021
NEW YORK, NY – December 2, 2021 – BrandTotal, a leading social competitive intelligence and brand analytics platform, released new data examining social media advertising in the hospitality industry. In its November Holiday Travel Survey of over 6,500 Americans, Deloitte found that 4 in 10 respondents will travel for the holidays, and 1 in 3 will take a flight or stay at paid lodging. Deloitte also noted that travel spend will rebound, approaching pre-pandemic 2019 levels. To understand how leading hospitality/hotel brands are taking advantage of demand during this period, BrandTotal analyzed paid social media ad campaigns for fi...
Holiday Travel in 2021 to Increase With 70% of Americans Planning to Take a Road Trip
Motel 6 | November 17, 2021
DALLAS, TX – November 17, 2021 – Motel 6 today releases its fourth annual holiday survey, revealing that nearly seven in 10 (70%) of those planning to travel for the holidays this year will be road-tripping to their destination. The poll surveyed over 2,000 individuals and found that 82% believe it is important to spend that time with loved ones, and between Thanksgiving and New Year's, the average traveler will be journeying a total of over 600 miles. Of those planning to travel this year, one in three (32%) stayed home last year. When it comes to accommodations, nearly half say they'd consider a hotel or rental just for some privacy. ...
