Red Roof® Launches Extended Stay Brand HomeTowne Studios by Red Roof®

August 15, 2018

COLUMBUS, Ohio, Aug. 15, 2018 -- Convenient, cost-effective and comfortable: the basic essentials of extended stay accommodations, a hospitality sector that has grown immensely in the past few years with extended stay builds currently making up more than a quarter of all hotel development projects in the U.S. pipeline according to Lodging Econometrics. This growth was one of the many reasons that Red Roof, the leader in the economy lodging industry, is entering this market with their newest sub-brand, HomeTowne Studios by Red Roof. The brand will undergo a phased launch of over 30 properties across more than 20 markets with nearly 4,000...