Japan’s Hoshino Resorts to Launch New Hotel Brand, OMO, in Spring 2018

Hoshino Resorts | January 10, 2018

TOKYO -- The leading Japanese hotel management company, Hoshino Resorts Inc. (Yoshiharu Hoshino, CEO) is launching a new hotel brand, OMO, with its first hotel scheduled to open doors in spring 2018. This is the company's fourth hotel brand, following HOSHINOYA, RISONARE, and KAI. OMO will cater to tourists who normally stay at medium-range economy hotels that are frequented by business travelers, but who are seeking accommodation that is more personal and tourism-oriented. Hotels will be built in city centers rather than in traditional resort areas. The first two will be launched in Asahikawa, Hokkaido, and Otsuka, Tokyo. Brand Concept...