hospitality brand
Standard International Unveils New Hospitality Brand, “The StandardX”
Standard International Holdings | July 29, 2024
This August, the iconic lifestyle hotel brand debuts its inaugural concept in Melbourne, Australia As times evolve and people change, so do hotels, and no brand captures this transformation quite like The Standard, a pioneer of lifestyle hotels. With a rich history of igniting cultural shifts while delivering unforgettable hospitality in marquee locations such as New York, Miami, London, and Bangkok, as well as chic outposts in Hua Hin, Ibiza, and the Maldives, The Standard is no stranger to reinvention. And just as every elegant it-girl has her wild side, so does The Standard. Enter The StandardX, Melbourne – opening on August 8 – th...
New Urban Resort and Hospitality Company Wafaifo Launched in Vietnam
December 22, 2022
HOI AN, VIETNAM – A new international hospitality brand and hotel called Wafaifo has been launched in central Vietnam. The company will open the 134-key lifestyle resort, the Wafaifo Resort Hoi An, in Q1 2024 as part of a strategic plan that includes a new mall, a hospitality asset management service, and other tourism-related projects. The new company is based in Hoi An. Its name, Wafaifo, derives from “wa” from water, and “faifo”, the historical name of Hoi An. Wafaifo intends to offer hospitality project consultancy across Indochina, drawing on the hotel industry expertise of its co-founders, Managing Director, Mr Pieter v...
Hyatt and Kiraku Unveil New Hospitality Brand Under Joint Venture
Hyatt Hotels Corporation | September 22, 2022
CHICAGO (September 22, 2022) – Hyatt Hotels Corporation (NYSE: H) announced today that a Hyatt affiliate and Kiraku, Inc. (Kiraku) have entered into a strategic joint venture that will launch a collection of modern-style hot spring ryokans (Japanese-style inn) in Japan targeting global travelers under the new hospitality brand, ATONA. Hyatt and Kiraku will each own fifty percent of the joint venture and will leverage the expertise and strengths of both Hyatt and Kiraku to develop this new offering. Japan was ranked as the number one tourist destination in the world out of 117 countries and regions according to the recent Travel and To...
“The Loyalty Divide – Operator and Consumer Perspectives, Hotels 2018” Reveals Operators Are Struggling to Find Relevance Among Younger Gues
Oracle | April 11, 2018
NEW YORK, April 11, 2018 -- Oracle Industry Connect -- Oracle today announced the findings of a global study titled "The Loyalty Divide, Operator and Consumer Perspectives, Hotels 2018" auditing consumer perceptions and hospitality brand realities of loyalty programs and influences. "The Loyalty Divide" reveals that hotel operators believe they offer personalized and relevant rewards while consumers disagree and look to social influencers for aspirational recommendations that drive their travel experience. "Oracle Hospitality envisions a future where loyal guests are rewarded for their behaviors as we evolve bey...
