hospitality brands
Unlocking the Secrets: The Unseen Forces Behind Hospitality Brand Success
Cory Falter | March 20, 2024
By Cory Falter Forget everything you thought you knew about branding. Unfortunately, there is a common misconception about what branding actually means. While a logo and color scheme are undoubtedly crucial branding elements, this surface-level understanding overlooks the deeper, more impactful layers of brand strategy, especially in a sector as dynamic and creative as hospitality. Let’s dive into the importance of a brand strategy and explore whether it’s time to consider working with a hospitality branding agency. The Heart of Hospitality B2B Brand Strategy Branding is more than skin deep. It’s the foundation of your ident...
NetBase Report Reveals the Most Loved Travel and Hospitality Brands of 2018
NetBase | August 13, 2018
Marriott dominates the travel and hospitality industry; Airbnb is the most loved travel site, and American Airlines leads the airline industry SANTA CLARA, Calif.—August 13, 2018— NetBase, a global leader in enterprise social analytics, today released its annual Social Media Industry Report 2018 Travel and Hospitality. The report leveraged NetBase's social analytics technology to examine the most popular brands across five categories including, Airlines, Car Rentals, Cruise Lines, Hotels and Travel Sites. "Social media plays an extensive role in how customers feel about travel and hospitality brands, and where they choose to...
The Future Business Model of Hospitality Brands
David Samson | March 20, 2018
By David Samson The fundamentals for the hospitality industry all point to growth. According to the UN's World Tourism Organization (UNWTO), international tourist arrivals are projected to increase by more than 3 percent a year to reach 1.8 billion by 2030, whilst the World Travel & Tourism Council (WTTC) predicts that the hospitality industry will grow in value on average by 3.9 percent a year over the next 10 years to $11.5 trillion – just slightly less than China's entire economy today. At the same time, the industry is feeling nervous as the hospitality landscape undergoes a period of significant change. The entrance of te...
