HSMAI Publishes Updated Digital Marketing Guide

HSMAI | October 27, 2021

(McLean, VA) The Hospitality Sales and Marketing Association  International (HSMAI) has released Hospitality Digital Marketing Essentials: A Field Guide for Navigating Today’s Digital Landscape, 6th Edition – The CHDM Study Guide. An essential resource for digital marketers, the book is invaluable for those who are studying for the Certified Hospitality Digital Marketer (CHDM) certification as well as for other hospitality professionals. This sixth edition has been revised, expanded, and updated, and includes real-life case studies from hotels and destinations, three times as many graphics than the previous edition, illustrating ...