The Franchise Always Pays in the End

Georges Panayotis | April 25, 2017

By Georges Panayotis In just a few years our industry went from a phase of progressive adaptation of economic models to one of major disruptions that impose self-examination for all. This major change comes at a time when most of the European markets have been upset by economic, geopolitical and security crises. Since then, the morale of entrepreneurs has been low and development projects are struggling to find a good return on investment. And yet, this fundamental choice is inescapable: one must be either actor or victim of any restructuring that is underway. In light of a deflationary economic spiral and pressure from new players, hot...