Rainmaker’s OPTIMIZE2016 User Conference Delivers Insight, Instruction and Impetus to ‘Make Revenue Optimization Great Again’

Rainmaker | March 2, 2016

ATLANTA – March 2, 2016 – While presidential campaigns are notorious for leaving stump pledges unfulfilled, OPTIMIZE2016 lived up to its promise to "Make Revenue Optimization Great Again." The Rainmaker Group's annual client conference convened more than 300 people for three days of substantive sessions addressing the state of the industry and solutions that move beyond revenue management to profit optimization. The conference, whose political theme played off its presidential primary season timing, was held (ironically) at Miami's Trump Doral Resort, Feb. 17-19. Key OPTIMIZE2016 takeaways include: grouprev/Cvent partnership...