hospitality insights by ehl
What the Nudge (Marketing)?!?
Sherif Mamdouh | March 7, 2019
by Sherif Mamdouh Influence without constraint, and to do good. This is the ethos of Nudge theory. This "helping hand" theory claims to be able to rely on human irrationality to reach a desired outcome. Stemming from behavioral psychology and microeconomics, this new paradigm advocates "libertarian paternalism" where a dose of manipulation is admitted but used only in the most benevolent endeavors - not without reminding us that any form of communication can be perceived as manipulation. In 2008, Richard Thaler, one of the fathers of behavioral economics, co-wrote Nudge: Improving Decisions About Health, Wealth, and ...
2018 Hospitality Industry Outlook – Let the Good Times Roll… for Now
Stuart Pallister | April 30, 2018
by Stuart Pallister The International Hotel Investment Forum held in March (IHIF2018) presents an opportunity to sit back and take stock of where the industry is heading. As Hospitality Insights reported a year ago, the economic outlook at the time was cautious, but the pace of structural change in the industry was accelerating. This year, there was plenty of optimism despite some 'clouds on the horizon' in terms of the economy. There is an absolute wall of money looking at the hotel sector at the moment, said Keith Lindsay, Managing Director EMEA with CBRE Hotels, at the start of a panel discussion on investor's intentions in 2018 an...
