hospitality marketing
Ivana Johnston Named CEO of Hotel Tech Advisory Firm Puzzle Partner
Puzzle Partner | June 17, 2024
The current co-founder and chief marketing officer of the industry’s most trusted technology marketing consultancy will transition to chief executive officer. Toronto, Ontario (June 17, 2024)—Puzzle Partner, a leading strategy and marketing agency in the hospitality and travel technology industry, has appointed Ivana Johnston as its new Chief Executive Officer (CEO). With a wealth of experience in the sector and as a co-founder of the firm founded over 10 years ago, Johnston is set to bring a fresh perspective, accelerate transformation, and drive new growth initiatives to the company. Puzzle Partner has helped clients outperform the ...
The Experiential Travel Boom: The Big Summer Travel Trends for 2024
Ivana Johnston | May 23, 2024
By Ivana Johnston Even with the economy's ups and downs, travelers are spending more on experiences. They're going for bucket-list adventures that showcase their unique passions. This booming industry is expected to reach $1.6 trillion by the end of 2024! Airbnb is also stepping up its experience game with the announcement of its Summer 2024 Icons Program. This new initiative promises a collection of extraordinary experiences hosted by the biggest names in music, film, TV, art, sports, and much more. What's fueling this surge? It's the irresistible allure of adventure and novelty. According to a recent survey by GetYourGuide, 90% of tra...
GCommerce Welcomes 8th Forbes 5-Star Property to Its Portfolio
GCommerce | October 11, 2023
Park City, UT, October 11th, 2023 - GCommerce Solutions, a leading hospitality marketing agency, has added its 8th Forbes 5-star property to its portfolio. GCommerce specializes in luxury hotels and resorts. With a focus on driving direct bookings and revenue growth, GCommerce offers customized digital marketing solutions that elevate a property’s story to the right audience, nurture that audience to capture the booking, and cultivate the long-term relationship between the guest and the property. The company’s newest Forbes 5-star client is located on a luxurious private island in French Polynesia. The property is a world-renow...
HSMAI Foundation Launches Century Campaign Fundraising Initiative
The HSMAI Foundation | September 25, 2023
Building a Bridge to Our Brightest Future FOR IMMEDIATE RELEASE: McLean, VA (Sept. 25, 2023) – The Hospitality Sales and Marketing Association International (HSMAI) Foundation has announced the launch of its Century Campaign, a five-year fundraising effort ahead of the organization’s upcoming 100th anniversary in 2027. Donations to the Century Campaign will be used to further the mission of the Foundation and its efforts to attract new talent, develop emerging talent, and engage existing talent in the hospitality sales, marketing, and revenue optimization professions. “The Century Campaign pays tribute to the organization’s l...
Hoteliers Guide to First-Party Data Marketing
Lodging Interactive | June 27, 2023
In the world of hospitality marketing, data is an invaluable asset. It provides insights into customer behavior, preferences, and interactions, allowing marketers to deliver personalized experiences. One type of data that holds immense potential is first-party data. In this post, we will explore what first-party data is, its benefits, and how hotel marketers can leverage it to create exceptional customer experiences. Exploring Different Types of Data Before delving into first-party data, it's essential to understand the various types of data marketers commonly use. First-Party Data - Think Hotel PMS or CRM First-party data refers to t...
Cendyn Launches eInsight Sales, the First Fully Integrated Sales & Marketing CRM Platform for Hospitality
Cendyn | March 7, 2023
Together, Cendyn’s eInsight™ Sales and eInsight™ CRM create a single and revolutionary platform for sales and marketing teams that intertwines generating demand, building pipeline, enhancing guest satisfaction, and driving loyalty. March 7th, 2023 – Boca Raton, FL – Cendyn, a catalyst for digital transformation in the hospitality industry, is excited to announce the launch of eInsight Sales, a new B2B sales automation solution available as a hospitality-centric add-on to Cendyn’s industry-leading eInsight CRM platform. Driven by the same PMS data that powers eInsight CRM, eInsight Sales enables hoteliers ...
HSMAI Adrian Awards Celebrates the Next Great Chapter
HSMAI | February 24, 2023
The Hospitality Sales & Marketing Association International (HSMAI) celebrated the best in hospitality advertising, digital, PR/communications, and integrated campaigns at the Adrian Awards Celebration on Thursday, February 23, at The JW Marriott L.A. LIVE in Los Angeles, California. Taking place on the West Coast for the very first time, the Adrian Awards celebrated the most creative and successful campaigns in travel marketing and the people behind the work with more than 400 industry and agency executives on hand. “Tonight we recognize the best of the best of our industry’s creative and innovative digital, advertising, and publi...
HSMAI to Honor Marketing, Public Relations Visionaries Peter Strebel and Mary Wagstaff
HSMAI | December 12, 2022
McLean, Virginia, 12, December 2022—An innovative marketing executive who has left a lasting imprint on multiple hotel brands and a public relations expert who founded her own hospitality media and marketing firm and a food and travel entertainment company are being honored by the Hospitality Sales & Marketing Association International (HSMAI) for their significant achievements. Peter Strebel, chairman of Omni Hotels & Resorts, is receiving the Albert E. Koehl Award for Lifetime Achievement in Hospitality Marketing. Mary Wagstaff, partner and managing director at MMGY Wagstaff, is receiving the Winthrop W. Grice Award for Hospit...
