hospitality research
Wait Lines May Boost Perceived Popularity of Restaurant Brands
Penn State School of Hospitality Management | April 25, 2024
UNIVERSITY PARK, Pa. — Restaurants can benefit from keeping their customers waiting, according to a new study from researchers in the Penn State School of Hospitality Management. The research, led by Associate Professor of Hospitality Management Breffni Nooneand published in the International Journal of Hospitality Management, found that the presence of a pre-process wait line, such as waiting to be seated at a restaurant, can increase perceived brand popularity of the business among first-time customers. This effect is increased when paired with a brand popularity statement from an organization that is independent of the restauran...
Can Hotels Cement Their Place in the New Remote Working Culture?
JLL | September 17, 2020
Hotels have long been hives of remote working, from business travellers sending emails after meetings nearby to more recently, coworking spaces in communal areas attracting a new generation of digital nomads. Now, with fewer guests staying overnight, some hotel groups are homing in on remote workers by offering bedrooms as makeshift daytime offices. The work-from-hotel model, driven by major operators such as Accor, targets local workers seeking out a better balance between work and home life – or simply a change of scenery after months of working from home. In the Netherlands, a range of hotel rooms are available through one websi...
