hospitality sales & marketing association international
HSMAI and Curacity Release White Paper on Commercial Strategy for Upper Funnel Marketing
HSMAI | September 4, 2024
McLean, VA (Sept. 4, 2024) – The Hospitality Sales & Marketing Association International (HSMAI) and Curacity have jointly released a comprehensive white paper on the importance of upper-funnel marketing in the hospitality industry. The white paper, titled, “From Last-Click to First Look: A Commercial Strategy Makeover Story for Upper Funnel Marketing,” marks a pivotal shift in the industry’s approach to brand awareness, offering a roadmap for long-term growth and profitability. After years of prioritizing last-click attribution, the hospitality sector is beginning to recognize the critical role of upper-funnel marketing st...
HSMAI Partners With Milestone Inc. and Dorothy Dowling To Release eBook on Digital Marketing Trends for Hospitality Executives
HSMAI | August 20, 2024
FOR IMMEDIATE RELEASE: McLean, VA (August 20, 2024) – The Hospitality Sales & Marketing Association International (HSMAI) is pleased to announce the release of a new eBook, created in collaboration with Milestone Inc. and Dorothy Dowling, former chief marketing officer of Best Western Hotels and special advisor to the HSMAI Foundation. Titled “Top Digital Trends for Hospitality C-Suite to Future Proof Your Digital Footprint,” this eBook provides hospitality executives with crucial insights into the latest digital marketing trends that are poised to reshape the industry. In an era where the digital landscape is constantly evolvi...
HSMAI Perspective: Signing Off, In Gratitude
HSMAI | August 1, 2024
Robert A. Gilbert, CHME, CHBA, President and CEO, Hospitality Sales & Marketing Association International (HSMAI) As many of you have heard, I recently announced my retirement as President and CEO of HSMAI Global, Americas, and Foundation. While I had planned to continue leading HSMAI through its 100th anniversary (in September 2027), I decided to accelerate my retirement timeline due to an unexpected and serious health issue. In this, my final perspective column, I will share some reflections on my time with HSMAI. I am filled with gratitude for the incredible journey and the profound relationships I have built with so m...
HSMAI Foundation Releases Special Report on The Transformational Power of ‘Commercial’
the HSMAI Foundation | May 24, 2024
McLean, VA (May 24, 2024) – The Hospitality Sales & Marketing Association International (HSMAI) Foundation has released a special report, “From Solos to Symphony. The Transformational Power of ‘Commercial’,” which outlines the findings of the HSMAI Foundation’s study on how industry professionals conceptualize the role and scope of commercial strategy within the hotel industry. The report is authored by Breffni M. Noone, Associate Professor at The Pennsylvania State University, and Chris Boyd, Revenue Management Specialist at Hilton. As ‘Commercial’ and ‘Commercial Strategy’ are relatively new additions to the ho...
Should Revenue Management Be Involved in Reputation Management?
HSMAI | March 18, 2024
By Monika Morrobel, CRME, CHDM, Area Director of Revenue Management, Pyramid Hotel Group, HSMAI Revenue Optimization Advisory Board Member Recognition of Reviews as Influential Decision Drivers: Consumer behavior is heavily influenced by reviews, with a staggering 95% of potential guests considering them before making a booking. Direct Correlation Between Reviews and Revenue: Even marginal improvements in positive reviews can lead to substantial revenue gains, with a mere 0.5% increase potentially translating into a remarkable 25% boost in revenue. This underscores the tangible impact of reputation management efforts on the bottom lin...
HSMAI Foundation and Women in Travel THRIVE Release Research on the Power of Mentorship
the HSMAI Foundation | January 31, 2024
McLean, VA (January 31, 2024) – The Hospitality Sales & Marketing Association International (HSMAI) Foundation, in partnership with Women in Travel THRIVE, is proud to announce the release of a pivotal research paper titled "The Power of Mentorship." Authored by Dr. Emily Ma, Professor of Hospitality at the University of Surrey, and Dr. Laurie Wu, Associate Professor at Temple University, this paper is a cornerstone in HSMAI’s ongoing efforts to address the gender imbalance in leadership roles within the hospitality industry. As part of HSMAI’s commitment to developing talent, this research provides valuable insights into the r...
HSMAI Foundation and Women in Travel THRIVE Release Research on the Power of Mentorship
the HSMAI Foundation | January 10, 2024
McLean, VA (Jan 10, 2024) – The Hospitality Sales & Marketing Association International (HSMAI) Foundation, in partnership with Women in Travel THRIVE, is proud to announce the release of a pivotal research paper titled "The Power of Mentorship." Authored by Dr. Emily Ma, Professor of Hospitality at the University of Surrey, and Dr. Laurie Wu, Associate Professor at Temple University, and spearheaded by Noreen Henry – board member of both the HSMAI Foundation and Women in Travel Thrive – this paper is a cornerstone in HSMAI’s ongoing efforts to address the gender imbalance in leadership roles within the hospitality industry. As ...
HSMAI Announces Intercollegiate Global Conference and Collegiate Case Competition
HSMAI Foundation | December 18, 2023
McLean, VA (Dec. 18, 2023) – The Hospitality Sales & Marketing Association International (HSMAI) Foundation announces the 2024 Intercollegiate Global Conference: A World of Opportunity which will take place February 5-9, 2024. The virtual event is a unique opportunity for hospitality students and faculty to gain valuable insights and connect with top industry professionals. Undergraduate and graduate students who share passion for hospitality marketing are also encouraged to submit entries for the HSMAI Foundation Global Collegiate Case Competition. Conference attendees will hear from guest speakers from leading industry brands ...
