hospitality school
From Industry to Education: Hospitality Pros Shape the Next Generation
EHL Insights | June 18, 2024
In today's complex business environment, schools play a crucial role in preparing graduates to overcome the challenges of the future. As specialists in their field, visiting professors and lecturers bridge the gap between industry realities and trends and the specialized academic curriculum in educational institutions. Professional teachers greatly enhance the learning experience for students while also drawing personal satisfaction from shaping the next generation of leaders for their beloved industry. It’s a win-win solution for business programs focusing on one sector, such as hospitality management education. This article explores...
Wait Lines May Boost Perceived Popularity of Restaurant Brands
Penn State School of Hospitality Management | April 25, 2024
UNIVERSITY PARK, Pa. — Restaurants can benefit from keeping their customers waiting, according to a new study from researchers in the Penn State School of Hospitality Management. The research, led by Associate Professor of Hospitality Management Breffni Nooneand published in the International Journal of Hospitality Management, found that the presence of a pre-process wait line, such as waiting to be seated at a restaurant, can increase perceived brand popularity of the business among first-time customers. This effect is increased when paired with a brand popularity statement from an organization that is independent of the restauran...
Preparing Students for Future-Proof Careers in Hospitality
Stuart Pallister | July 3, 2018
By Stuart Pallister Schools today face a dilemma. Should they focus on meeting the current needs of the industry or ensure their students will be able to adapt to uncertain futures? Ted Teng, President and CEO of Leading Hotels of the World, put it succinctly at the recent Window 2 the Future event staged by Lausanne Hospitality Consulting at Ecole hôteliere de Lausanne. "When I graduated in 1979, if I asked someone what technology I should master, the answer would have been PMS (property management system software) or POS (point of sale). They wouldn't have said GDS (global distribution system), the PC (personal computer) &hellip...
