hospitality start ups
Launching a Hospitality Start-Up During a Pandemic: Keys to Success
Virdee | February 8, 2021
By Branigan Mulcahy, Nadav Cornberg 2020 can be seen as a hugely challenging time to have launched a start up company – especially in the hospitality space, which has suffered massive dislocations as a result of COVID-19. In spite of the challenges, our experience has been that the need for innovative solutions for hotels has never been greater - and there is a growing recognition that start up innovation is a key to both recovery and future industry growth. We started Virdee with the vision for a solution to help hoteliers automate check-in, ID verification and payments. The past year’s experience of turning the dream into a rea...
PR vs. Advertising: Which Marketing Tactic is Best for Hospitality Start-Ups?
JLNPR Inc. | December 15, 2016
By Jennifer Nagy, President of JLNPR Inc. There's a misconception held by many business owners that public relations (PR) and advertising are completely interchangeable (in terms of the benefits that they offer), but that isn't true. While each has benefits, there are many reasons that PR is more effective for start-ups – especially for those in the hospitality industry. Here are five examples of when using PR will be more effective than advertising for hospitality start-ups: When you need to educate your audiences One of the most exciting things about working in the hospitality industry is the innovation that you experience first...
