Top 10 Trends for 2016 by Robert A. Rauch, CHA

Bob Rauch | December 2, 2015

2016 promises to be the most profitable year our industry has ever seen due to strong rate growth, minimal supply impact, low interest rates and oil prices and a somewhat minimal impact from disruptors like Airbnb, living wage bills and health care costs. As we do every year, following are the trends that will help you maximize your business opportunities in the year ahead. Analytics rule! Everything is trackable now. Not only can we see how much attention a certain ad campaign is getting, but we can see the geographic location of the users interacting with it, their age, and a general idea on their income. Use this information to targe...