hospitalitypulse
You Want to Enhance the Guest Experience – So How Do You Know What’s Wrong With It
Pierre Boettner | June 19, 2018
By Pierre Boettner, CEO, hospitalityPulse Enhancing the guest experience seems to be on every hotel executive's mind these days. There isn't a conference where speakers from the industry aren't professing the improved guest experience to be the single most important point of their attention – and I am confident, HITEC this year will see a slew of companies, speakers, and visitors speaking of and about how to enhance their guest experience. By now, those who know me, know here's my big 'but…' to come – and it will. However, first, let me take you on a brief trip down memory lane. Remember when hotel guests had the habi...
hospitalityPulse to Exhibit at HITEC in Houston to Promote Insights BI Platform and Attribute Based Selling
hospitalityPulse | June 12, 2018
Santa Cruz, CA (June 12, 2017) – hospitalityPulse™, a leading provider of next-generation technology solutions for the hotel industry will be showcasing a range of products at HITEC 2018 that decrease operational costs, increase guest satisfaction and help hoteliers drive incremental revenues. Attendees and media are invited to come by booth #418 to meet with the hospitalityPulse team and view live demos. "This year we are really excited to focus on the benefits of Attribute Based Selling - the idea that instead of selling hotel rooms by classification into room categories, guests can control their purchase path, put togethe...
What’s Hot at HITEC This Year
the Author | May 31, 2018
Pierre Boettner CEO and Founder hospitalityPulse The hospitality industry is constantly on the cusp of progressive, guest-centric reform — but we're seeing this push for technological change influencing this more than ever before. With the widespread emergence of intelligent solutions, mobile technology and more, hoteliers and guests alike have an exciting hospitality experience in store as we move into the future. Eager to stay ahead of those trends which will define the coming years (and big players) in the hospitality industry, hoteliers from around the world will find themselves at the upcoming HITEC conference from June 18th ...
There’s Hidden Money in Your Operation – and It Is Affecting Your Guest’s Satisfaction Too!
Pierre Boettner, Founder and CEO, hospitalityPulse | February 15, 2018
By Pierre Boettner CEO and Founder hospitalityPulse I remember when I started my career in the early 90's. As the Sales & Marketing Manager for an Airport Hotel in Europe, I had been tasked to figure out what this GDS business really was – High yield, and some 20% of our bookings, and we had no idea! I had just finished hacking into Fidelio's database, so we could build better reports on what our business actually was, where it was coming from, and maybe figure out how we could improve on it. With some seven years of data, even for that relatively small hotel with just under 230 rooms, the way we needed to connect to the PMS w...
Who Cares If You’re Losing a Little Money Here & There?
Pierre Boettner | December 18, 2017
By Pierre Boettner What hotel owner or GM could be blamed for sleeping a little more soundly after seeing a chart like this? Hotels are at the top of the mountain after years of clawing profits back up from the economic crash of 2009. All amidst the rising cost of doing business with OTAs and rapidly increasing supply. There's a lot to be thankful for. And there's a lot to do because we all know the way economics works, and when you're at the top of the mountain, you can either plateau or start hiking downward. Controlling costs and expenses is one of two ways hotels have of increasing profit margins, which are among the tightest of an...
Direct Booking Woes? Let Guests Buy Room Attributes!
Pierre Boettner, Founder and CEO, hospitalityPulse | September 28, 2017
By Pierre Boettner, Founder and CEO, hospitalityPulse It should come as no surprise that guests want to pick their rooms. According to a Hilton survey, 84% of business travelers want to choose their own room (Fortune). I'm not sure why leisure travelers don't have a say, but I'll tell you what both groups really want. It's not to pick their exact room. That requires too much energy, never mind knowledge of the hotel you plan staying at. Think if the car rental company asked you to pick your car down to the VIN number. No, thank you. But if they asked if I want Bluetooth, a sunroof, storage for more than two bags, and visual navigation&h...
Why Selling All Rooms by Feature Works
Pierre Boettner, Founder and CEO, hospitalityPulse | September 19, 2017
By Pierre Boettner, Founder and CEO, hospitalityPulse Distribution has become the core focus for hotels, and I'm not crazy enough to think this will change anytime soon (but I've been around long enough to know that change is needed). As a result, hoteliers are reluctant to make beneficial, high-return shifts in the way rooms are sold because of a preconceived notion that it won't be compatible with current distribution. Believe it or not, we can change this industry for the better and still properly provide availability to all the necessary parties (OTAs, GDSs, and so forth). Among the most impacting changes hotels can make right now i...
The Abandoned Booking Epidemic: What Guests Want in a Hotel Online Booking Experience
Pierre Boettner, Founder and CEO, hospitalityPulse | August 10, 2017
By Pierre Boettner Founder and CEO, hospitalityPulse Whether you book via an online travel agency such as Expedia or you book directly with the hotel, the booking process can be cumbersome. Companies such as Trivago try to eliminate the need for searching around for prices from multiple websites in order to book a room. Trivago, in one of their television spots, says it is as easy as "putting in your check-in date, your checkout date and pressing the SEARCH button". But is it really that easy? OK, you have searched, and they have given you lots of results, but you still need to go through each one to decide where to stay. Finally, you h...
