China Much Closer to Recovering ADR Than Europe and the U.S.

STR | December 23, 2020

In April 2020, as part of the significant economic damage caused by COVID-19, hotel average daily rate (ADR) in China, Europe, and the United States dropped 40% below pre-pandemic levels. Since that point, rates in all three regions have improved, but hotels in China are much closer to reaching pre-pandemic ADR.   Demand has steadily (and slowly) increased since April A deeper dive into the data reveals that growth in ADR is likely driven by parallel growth in demand. In China, for example, demand started to recover only a few months after its low point and has increased consistently since March. By September 2020, demand had ...