The Growing Value of Hotel Bars

Chamberlin Public Relations | February 2, 2018

The days of sad, lonely, hidden-away hotel bars are long gone. Today, hotels are turning their bars into community watering holes, encouraging locals and guests alike to mix and mingle and providing a literal taste of the destination with local fare and libations. With savvy design (and top mixologists behind the counter), midscale and upscale hotels alike are finding new ways to bring in foot traffic and increase revenue at the same time. It's no surprise that when The World's 50 Bars published its list for 2017, five of the top 10 were located in hotels, including the top four on the list. The New Lobby Marriott's new millennial-focus...