hotel booking index
Surveys: Most Americans More Likely to Stay in Hotels in 2023 vs. 2022
AHLA | January 10, 2023
WASHINGTON (Jan. 10, 2023) – 60% of Americans report being more likely to stay in hotels this year than in 2022, and hotels are the top lodging choice among those planning to travel for business and leisure in the next three months, according to new national Hotel Booking Index survey research commissioned by the American Hotel & Lodging Association (AHLA) and conducted by Morning Consult. According to the surveys, 52% of adults would choose to stay in hotels if they were to travel overnight for leisure in the next three months, while 76% of potential business travelers would be most likely to stay in a hotel if they travel for work...
Survey: Higher Share of Americans Plan Holiday Hotel Stays, Hotels Top Choice for Leisure Travelers
American Hotel & Lodging Association (AHLA) | November 7, 2022
WASHINGTON (November 7, 2022) – The share of holiday travelers who plan to stay in hotels is up this year, and hotels are the top lodging choice among those certain to travel for leisure in the next three months, according to a new national Hotel Booking Index Survey commissioned by the American Hotel & Lodging Association (AHLA) and conducted by Morning Consult. AHLA’s Hotel Booking Index (HBI) is a new composite score gauging the short-term outlook for the hotel industry. The one-through-ten score is based on a weighted average of survey respondents’ travel likelihood in the next three months (50%), household financial securi...
