hotel brand
Standard International Unveils New Hospitality Brand, “The StandardX”
Standard International Holdings | July 29, 2024
This August, the iconic lifestyle hotel brand debuts its inaugural concept in Melbourne, Australia As times evolve and people change, so do hotels, and no brand captures this transformation quite like The Standard, a pioneer of lifestyle hotels. With a rich history of igniting cultural shifts while delivering unforgettable hospitality in marquee locations such as New York, Miami, London, and Bangkok, as well as chic outposts in Hua Hin, Ibiza, and the Maldives, The Standard is no stranger to reinvention. And just as every elegant it-girl has her wild side, so does The Standard. Enter The StandardX, Melbourne – opening on August 8 – th...
Waterton Launches Outbound Hotels Brand
Outbound Hotels | September 12, 2023
CHICAGO (September 12, 2023) —Waterton, a Chicago-based national real estate investor and operator, announced the official launch of its new Outbound Hotels brand, a collection of locally-minded hotels offering differentiated lodging options for lifestyle travelers seeking outdoor-inspired experiences in boutique settings. From Yosemite National Park and Jackson Hole, WY to the vistas of Mammoth Lakes, CA and the bucolic Green Mountains of Vermont, every Outbound Hotels-branded property gives visitors a curated connection to the outdoors. “Outbound Hotels expands the traditional hospitality model,” said David Schwartz, CEO and chair...
Luxury Hospitality: What Makes a Luxury Hotel Today
Dr Suzanne Godfrey | July 5, 2023
By Dr. Suzanne Godfrey Luxury hospitality: what makes a luxury hotel? A palace or a 5-star hotel? Hotels around the world are often referred to as palaces or ‘grand dames’ – vestiges of a bygone era when grand hotels were associated with luxury and glamour. But the concept in its true sense is quintessentially French and in 2010 the French Tourism Office bestowed the title on establishments that met certain specific criteria. So what makes a palace different from a 5-star hotel today – or, for that matter, a 6- or 7-star establishment, although there is no official category as such? Luxury can be defined rationally based on hi...
Hilton Expands Portfolio With Apartment-Style Extended-Stay Brand
Hilton | May 23, 2023
MCLEAN, Va. – Hilton (NYSE: HLT) today announced an inventive new extended-stay brand designed to meet the needs of the rapidly expanding $300 billion workforce travel market – the long-stay guest that never stopped traveling, even throughout the pandemic. Through extensive research, Hilton has created a hotel product for this vastly underserved group looking for apartment-style accommodations for 20 nights or more, built with the staying power of Hilton’s award-winning hospitality. Launching in the U.S. under the working title Project H3 as Hilton navigates the final stages of the trademark process, this lower midscale, extended-s...
Hyatt Hotels Announces Hyatt Studios, First Upper-Midscale Brand in the Americas
Hyatt Hotels Corporation | April 18, 2023
CHICAGO (April 18, 2023) – Hyatt Hotels Corporation (NYSE: H) today announces plans for Hyatt Studios, the newest addition to Hyatt’s portfolio of brands. The brand, which marks Hyatt’s entry into upper-midscale lodging in the Americas, was conceived through direct collaboration with hotel developers and listening closely to the needs of target guests. The announcement is supported by signed letters of interest in development agreements from multiple developers for more than 100 Hyatt Studios hotels, with construction expected to begin in 2023 and the first hotel expected to open in 2024. The immediate interest from the developmen...
Hilton Unveils New Brand, Spark by Hilton
Hilton | January 11, 2023
MCLEAN, Va. – Hilton (NYSE: HLT) today announced the launch of Spark by Hilton, the newest addition to its portfolio of world-class brands. Following extensive research, the introduction of Spark by Hilton fills an open space in the industry by creating a new premium economy lodging option to meet the needs of even more guests and owners seeking value, quality and consistency. Spark by Hilton provides a simple, reliable and comfortable stay for every guest, all at an accessible price. For developers, Spark by Hilton leverages an innovative conversion model to offer a compelling investment option for owners. Spar...
IHG Hotels & Resorts Opens Global Headquarters in Windsor, UK
IHG Hotels & Resorts | January 11, 2023
IHG Hotels & Resorts, one of the world’s leading hotel companies, is delighted to formally open its new global headquarters in Windsor, UK. Having started life as FTSE-listed company in Windsor in 2003, IHG returns to the historic town for its next chapter after being based for the past 15 years in Denham, Buckinghamshire. The building represents not only the company’s global headquarters, but also the head of its Europe, Middle East, Asia and Africa region, helping serve an international business that has more than 6,000 hotels across more than 100 countries around the world. The Windsor One office on Arthur Road was opened...
Eden Hotels Announces Transformation Plans and the Launch of Zien Group
Zien Group | October 4, 2022
Today, Amsterdam based Eden Hotels announced capital investment plans and the creation of a new parent corporate company, Zien Group. Zien Group will be the home of Eden Hotels and all future brands and businesses. Current Eden Hotels CEO, Billy Skelli-Cohen will lead Zien Group, which will be based in Amsterdam with offices in London. Skelli-Cohen has set out plans for Zien’s first two businesses, including a commitment of over $50 million of capital investment into the existing portfolio of hotels alongside significant capital to grow the business. Zien will prioritize a refinement of the Eden brand with refurbishments of ...
