hotel brand development
RED ROOF Surpasses 60,000 Rooms, Celebrates Strong 2021 Growth
Red Roof | January 12, 2022
Columbus, OH - January 12, 2022 - Red Roof®, the leader in upscale economy lodging, with continued increased demand, now has surpassed 60,000 guestrooms across the United States. Red Roof’s strong growth in 2021 outperformed 2019 results, which was the best performance in the company’s 49-year history. The 2021 numbers reflect a record year for the company, in the face of one of the most difficult years the industry has endured. The results span key industry metrics that include: Increased ADR Room revenue across all brands increased 15% over 2019 Leading the way were Hometowne Studios by Red Roof +22.6% and Red Roof Inn...
Sustainable Hospitality Brand, Shepherd Eco, Launches in Wynwood, Florida
Shepherd | December 16, 2019
MIAMI BEACH, Fla., Dec. 16, 2019 - Lucky Shepherd announces the launch of its Shepherd Eco sustainable hospitality brand with a flagship location in Wynwood, Miami. The project, developed by Shepherd Atma and Hoar Program Management (HPM), with Touzet Studio as architect and Gensler as interior design, is slated to open late 2022. Shepherd Eco offers extraordinary, one-of-a-kind experiences - thoughtfully designed and curated to withstand the test of time. The brand finds its roots in the deeply intertwined concepts of sustainability and humanity - the dual heartbeats that drive these Eco-systems - thriving, dynamic communities weavi...
