The Art and Science of Hotel Brand Valuation

Hotelivate | February 15, 2019

Businesses are frequently valued using one or more established approaches across industries and sectors. Their replacement cost, income generation ability and/or comparable sales of similar businesses usually form the basis of such valuations. However, in most cases, a business value using the approaches mentioned herein is largely determined for tangible assets, as they have been regarded as the main source of value creation. In recent times, several companies have increasingly and justifiably so, embraced the idea that a business's value is not made up of its tangible assets alone. The importance of not just the brand, but also patent...