hotel branding
Iberostar Beachfront Resorts Unveils New Hotel Branding Approach
Iberostar Group | July 10, 2024
Iberostar Waves, Iberostar Selection and JOIA by Iberostar are the three new brand segments all with Iberostar's dedication to quality, service and its strong social and environmental commitment. Enables customers to select the hotels, experiences, and services that best suit their beachfront holiday aspirations. Palma de Mallorca, July 10, 2024: Iberostar Beachfront Resorts today announces an important evolution of its brand identity and hotel portfolio segmentation. This development reinforces the company’s commitment to creating happy and memorable holiday experiences for its customers. The updated approach is embedded with f...
Brand Dilemma: Navigating the Pros and Cons of Launching New Brands – An Unbiased Perspective
Hala Matar Choufany | June 14, 2024
Throwback to Future Hospitality Summit Saudi Arabia last month, where Hala Matar Choufany هلا مطر شوفاني contributed her insights on the “Brand Dilemma: Navigating the Pros and Cons of Launching New Brands – An Unbiased Perspective". Click here to watch the discussion unfold with Catherine Edwards, Chief Strategy Officer at QUO. ...
Luxury Hotels and a ‘Sense of Place’: The Branding Imperative
Dr. Suzanne Godfrey | April 17, 2024
By Dr. Suzanne Godfrey ‘Sense of place’ has long been a buzz phrase. Linked to a range of disciplines from urban planning to sociology, nowadays it is increasingly being used in the hospitality industry. It captures the physical aspects, culture and history of a place, as well as its impact on the senses, which can trigger emotions. Over time, it can create feelings of familiarity, comfort and security, as well as a sense of belonging: it’s a place where one feels, quite literally, ‘at home’. As we journey on, checking out brand identity examples will give us a better understanding of this concept. Brand differentiation: Locatio...
Rio Hotel & Casino, Las Vegas Joins World of Hyatt Amid Multimillion-Dollar Renovation
Hyatt Hotels Corporation | March 1, 2024
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To Brand or Not to Brand
Robert Braun | February 22, 2024
by Robert Braun, Co-Chair, JMBM Cybersecurity and Privacy Group; Senior Member, JMBM Global Hospitality Group While some companies in some industries have a tendency to consolidate and eliminate brands, the hotel industry is different. Most of the leading hotel companies with brands, such as Marriott, Hilton, IHG, Hyatt, and Accor, regularly acquire or create new brands or flags. Today, Marriott has 30 flags, Hilton has 22, IHG has 14, Hyatt has 29, and Accor has 40, and that’s just the tip of the iceberg. With so many flags to choose from, it’s easy to overlook another choice – no brand at all. While picking a brand is an obvious ...
White Lodging Plans Late 2024 Opening of Kimpton Santo Hotel in San Antonio
IHG Hotels & Resorts | February 12, 2024
First Kimpton Hotel in San Antonio reveals name, announces leadership appointments SAN ANTONIO, TX (February 12, 2024) – Kimpton Hotels & Restaurants, part of IHG Hotels & Resorts’ luxury and lifestyle portfolio, announces today the name of its first hotel in San Antonio, Kimpton Santo, set to open in late 2024. White Lodging, the hotel’s owner and operator, also confirmed leadership appointments of Lynn Snyder, who will serve as the property’s general manager, and Jeremy Lander, as its director of sales and marketing. The inspiration behind Kimpton Santo’s name stems from the soulful essence of San Antonio’s namesak...
Best Western Premier Dynasty Joins BWH Hotels Portfolio
BWH Hotels | February 6, 2024
A Captivating Story of Family Legacy and Hospitality in Addis Ababa, Ethiopia Addis Ababa, Ethiopia (February 6, 2024) – BWH Hotels welcomes Best Western Premier Dynasty as a new addition to the brand’s properties in Addis Ababa. Situated in a prime, beautiful location within Ethiopia’s capital, the hotel boasts 89 spacious and luxurious rooms, all meticulously designed to meet international standards. What makes this hotel truly special is its ownership by a respected family of 12 siblings. They constructed the hotel on their father's land, extending the family legacy and creating a remarkable tale behind this exquisite proper...
Anti-Franchise Bill Stalls in NJ Senate After AHLA Pushback
AHLA | January 10, 2024
WASHINGTON (Jan. 10, 2024) – American Hotel & Lodging Association (AHLA) President & CEO Chip Rogers released the following statement today after legislation that would have destroyed the hotel industry’s franchise model stalled in the New Jersey State Senate. “New Jersey state senators made the right choice in letting S3165/A1958 stall in the legislative session that concluded late Monday. The legislation would have severely limited hotels’ ability to enforce the quality, service, and safety guidelines guests know and trust. In doing so, it would have destroyed the hotel industry’s franchise model – a beacon of success...
