Hotel Branding Strategy: Building an Authentic Identity in Hospitality

EHL | September 20, 2024

When a prospective guest is ready to book a hotel, there are several factors they’ll consider when making their decision. Once they’ve ticked off location and price, an important and often subconscious consideration is your hotel branding. Your brand is a representation of what your hotel is and stands for. It’s what makes your hotel unique and sets expectations for prospective guests. If your brand resonates with them and the location and price are within an acceptable range, they’ll choose your brand and make a booking. In the fast-paced world of hospitality, where competition is fierce and customer expectations are constantly...