hotel brands
Soft Brands – A Third Alternative
Robert Mandelbaum and Paul Isaacson | September 4, 2024
By Robert Mandelbaum and Paul Isaacson Historically, hotel owners have had the option to either affiliate with a known brand or operate independently. Affiliating with a brand provided access to a reservation system, loyal customers, communal marketing programs, a known identity among consumers, and a sense of stability within the finance and investment community. Brand affiliation, however, comes with costs. Owners pay a variety of fees for royalty, marketing, reservation, and guest loyalty programs, and need to conform to facility, service, and operating standards. Operating independently relieves owners from the burden of the franchise-r...
Brand Dilemma: Navigating the Pros and Cons of Launching New Brands – An Unbiased Perspective
Hala Matar Choufany | June 14, 2024
Throwback to Future Hospitality Summit Saudi Arabia last month, where Hala Matar Choufany هلا مطر شوفاني contributed her insights on the “Brand Dilemma: Navigating the Pros and Cons of Launching New Brands – An Unbiased Perspective". Click here to watch the discussion unfold with Catherine Edwards, Chief Strategy Officer at QUO. ...
Extended-Stay Hotels: One of the Fastest Growing Segments in the U.S.
Ryan Mark | May 22, 2023
By Ryan Mark While several new brands have emerged within the limited- and select-service segments over the past decade, the expansion of extended-stay brands was limited prior to 2021, and many of the hotels within this segment in the U.S. were dated. However, during the last two years, economy and midscale extended-stay brands have experienced a significant expansion. One of the most prominent developments is Choice Hotels International, Inc.’s mid-year 2022 agreement with ServiceStar Capital Management to develop at least 21 new Everhome Suites hotels throughout Colorado, Arizona, Utah, Nevada, and Florida. This deal represent...
IHG Hotels & Resorts Underlines Commitment to Growth and Leadership in the Premium Category
IHG Hotels & Resorts | May 22, 2023
ATLANTA (May 22, 2023) – IHG Hotels & Resorts (IHG) recently outlined its strategies to help premium portfolio owners drive hotel performance and revenue and elevate the guest experience during its first IHG Americas Premium Investors & Leadership Conference. Held May 8-10 at the voco Chicago Downtown hotel, the Conference brought together more than 500 owners, general managers, sponsors and corporate colleagues for three energizing days of networking, presentations and discussions on super-charging brand delivery and profitability. The Conference focused on the recent successes and continued evolution of four key brands –...
Lodging Companies Tout Strength of Recovery
HotStats | August 15, 2022
Recent second-quarter earnings reports from the major lodging companies points to a sustained recovery within the global hotel industry. They reported significantly improved results over the first quarter of 2022, with many profitability metrics outpacing those in 2019. Even Marriott International was surprised at the speed of the recovery. “There's no doubt that the recovery has accelerated faster than we had originally anticipated,” said Marriott CFO Leeny Oberg. Marriott’s operating income in the second quarter came in at $950 million, nearly double the $486 million reported the same quarter a year ago. Same with adjusted earni...
HVS: Emerging Hotel Brands
Brittany Hart | June 23, 2020
By Brittany Hart As COVID-19 was declared a global pandemic by the World Health Organization (WHO) on March 11, the hospitality industry began to experience sharp declines in lodging demand given the cancellation of events and the travel restrictions set by the government, which contributed to the drop in all performance metrics. For example, RevPAR for U.S. hotels was down 65% for the week of May 31 through June 6, compared to the same week in 2019. Nevertheless, franchisees continue to search for brand-growth opportunities. Several new brands, ranging from economy to upscale products across all service levels, are being created to occupy...
The Relevance of Brand Relevance
Kimberly Yoong | April 2, 2020
By Kimberly Yoong iPhone, iPad, iEverything – the world of Apple has become a prime case study for brand marketers, as they continue to boast legions of fans around the world; many of whom would willingly brave the elements in a bid to emerge victorious with the latest iPhone in hand. But what’s in a brand? Quality, consistency, and now – an ideology. CitizenM seeks to “inspire a new generation of modern travelers”, affectionately referring to its guests as citizens, while Aman’s discreet, exclusive luxury has enthralled more than its fair share of Aman junkies. As consumers continue to seek the novel and unique, the attracti...
Hotel Brands: Who Owns What?
Jennifer Luo | November 25, 2019
Hilton, The Ritz-Carlton, Marriott, Wyndham, Hyatt, and so many more - discover the names behind the hotel brands. By Jennifer Luo #1. Marriott International Inc. Brands Marriott International - Overview Properties: 6,906 Rooms: 1.32 million Number of Countries: 130 Revenue 2018: $20.8 Billion Four categories of hotel brands make up Marriott's portfolio: Luxury: Bespoke and superb amenities and services Edition, The Ritz-Carlton, JW Marriott, The Luxury Collection, W Hotels Worldwide, St Regis Hotels & Resorts, Bvlgari Hotels & Resorts. Premium: Sophisticated and thoughtful amenities and services. Sh...
