Hotel Capital Stack in 2018: Laying Out Your Plan

Robert A. Rauch | April 3, 2018

By Robert A. Rauch, CHA U.S. hospitality markets are now in a period of strong recovery that goes back 96 straight months, according to STR. Banks will loan money because the economy is on solid footing, with low unemployment and strong consumer confidence. The toughest element of the low unemployment is the likelihood of continued wage increases and the impact that could have on net profits. Coupled with the customer acquisition cost increases identified by Kalibri Labs and the competition from non-traditional lodging accommodations, it is remarkable how resilient our industry has become. Today, hoteliers might have the option of looki...