How to CEO a Hotel Chain

Thomas Magnuson | September 9, 2016

By Thomas Magnuson, Co-Founder & CEO Magnuson Hotels Now that you know how to build your own hotel chain, let's talk about how to run it right. It is critical to understand that getting there and staying there are two vastly different things. You've developed a good product with clear brand positioning, and as CEO, you now need to develop and articulate the growth strategy. According to my good friend and sales consigliere Frank Cespedes of Harvard Business School, in his landmark book "Aligning Strategy and Sales," it goes like this: "Any coherent strategy statement should specify three components; objectives...