Hotel Concept Handbook: Developing a Compelling Hotel Concept

Hospitality Insights | April 29, 2020

By Youri Sawerschel The hospitality industry is anything but dull. Each year brings with it a bounty of exciting destinations, revolutionary new hotels and glamorous renovations. But whereas the challenges of the previous 20 years were mainly tied to one overarching paradigm shift – digitization – the decade ahead brings with it a number of industry disrupting trends and events that are changing what it means to be a hotelier. Beyond traditional amenities 10 years ago, hoteliers were still wondering if they should invest in in-room Wi-Fi (yes) and charge guests extra for the service (no). What has them biting their nails now is wheth...