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Cendyn Is North America’s Leading Hotel CRM Technology Provider & Data Driven Marketing Agency for 2019 as Voted by World Travel Awards
Cendyn | January 29, 2019
Boca Raton, Florida – January 29, 2019 – Cendyn, the leading provider of hotel CRM and hotel sales platforms in the hospitality industry, has been voted as North America's Leading Hotel CRM Technology Provider and North America's Data Driven Marketing Agency for 2019. The prestigious World Travel Awards recognizes companies, organizations and brands that push the boundaries of hospitality industry excellence. Cendyn was presented with the accolades at the World Travel Awards Caribbean & North America Gala Ceremony at Sandals Montego Bay, Jamaica. This is the second year in a row Cendyn has won top honors for these two ca...
The Evolution of Traveling – From Leisure to Luxury
HEBS Digital | July 16, 2018
World outbound travel is booming and, according to IPK's World Travel Monitor®, the global travel industry set new records over the first eight months of 2017. The luxury travel sector in particular has embarked on a paramount transformation fueled by changing consumer preferences that will have far-reaching ripple effects in the years to come. While luxury travel only accounts for 7% of all international trips, it encompasses nearly one-fifth of global travel spending due to its high prices. Bouncing back from an underperforming 2016, the International Luxury Hotel Association (ILHA) forecasts that the global luxury travel market i...
How Hotel Managers Can Generate Profits Above and Beyond Owner’s Expectations
HEBS Digital | June 19, 2018
By Max Starkov Background: The economic collapse of nearly ten years ago brought not only havoc to the hospitality industry, but also created a new type of hotel owner: the activist owner. These owners are knowledgeable, curious, involved, and demanding. There is a lot happening in 2018 that hotel owners should be happy about. After the best Q1 on record earlier this year, it is shaping up to be another stellar year in hospitality with demand (2.4%) outweighing supply (2%); occupancy increasing by 0.4%; ADRs growing by 2.6%; and RevPAR increasing by 3% (STR, PWC). The hospitality industry is enjoying its longest expansion and healthiest...
A Top Priority in 2018: 7 Steps to Achieve Hotel Website Accessibility and ADA Compliance
the Author and HEBS Digital | January 10, 2018
By Max Starkov Background: There are approximately 48.9 million Americans with some form of disability. People with disabilities spend over $17.3 billion annually on travel, and the economic impact is at least double that figure since many of them travel with at least one or two other adults (Open Doors Organization). The vast majority of them use the Internet to plan and book travel. Many travel consumers with disabilities use desktops, tablets, smartphones and other devices to access the Internet with the help of assistive technologies, including text-to-speech screen readers, refreshable Braille displays, keyboard navigation, and cap...
Hotelier’s Action Plan to Maximize Revenues from the Google Ecosystem
the Authors and HEBS Digital | September 7, 2017
By Max Starkov and Carmine Fischetti Background: Over the past several years, hotel advertising on Google has become increasingly complex, due to changes instituted by Google itself, changes in travel consumer planning behavior, and advancements in technology. Here are just a few of these developments: Desktop: By removing the right rail on desktop searches, Google decreased advertising "real estate" by 67%. This change has resulted in increased competition (i.e., there are four ad spots now, whereas before there were 11) and higher CPCs, which means that the same budget yields less clicks at a higher cost per click. Fewer clicks mean...
Now Available for Download: HeBStrategy Q2 2017 Hotel Marketing, Technology, and Trends Whitepaper
HeBS Digital | April 27, 2017
As part of its position as a hospitality industry thought leader, HeBS Digital is pleased to announce the release of the second installment in a series of HeBStrategy whitepapers for 2017. The HeBStrategy Q2 edition assesses the climate of the hospitality industry, explores creative approaches to brand loyalty and guest recognition programs, and highlights key findings hoteliers should be mindful of in auditing their hotel digital marketing strategies. Download the HeBStrategy Q2 2017 whitepaper to learn about: What's Trending in Hospitality: Stay up-to-date on what will affect hoteliers over the next few months, including the mas...
