hotel digital marketing budget planning
Getting into the Mind Set of Budget Planning Season for 2018
the Author & HeBS Digital | August 23, 2017
A quick look at macro and micro travel trends in preparation for the fall budget planning season By Jason Price, EVP, HeBS Digital Budget season is fast approaching and next month HeBS Digital will publish its annual Smart Hoteliers' Guide to Budgeting for 2018. This popular guide provides hotel marketers with a blue print on where, what, and how for driving the direct online channel and shifting share away from the OTAs. The planning process should take a macro and micro view of the travel economy because the broader market does affect the economic conditions of your local and regional destination. Moving into 2018, travel supply a...
Notes from HeBS Digital’s Webinar: Smart Hotelier’s Guide to 2016 Digital Marketing Budget Planning
the Author and HeBS Digital | September 10, 2015
By Jennifer Alberts HeBS Digital, the leading hotel digital technology, full-service digital marketing and website revenue optimization consulting firm hosted a webinar reviewing the 10th annual 'Smart Hotelier's Guide to 2016 Digital Marketing Budget Planning' whitepaper, bringing the article to life. The webinar focused on key influences shaping digital marketing strategies for 2016. From important factors affecting the hospitality industry as a whole, to how much to spend on digital marketing and each core initiative, to case studies and information about budgeting recommendations, the webinar gave hoteliers the insights and tools ne...
