What Level of Digitization Is Optimum for the Hospitality Industry?

Max Starkov | February 12, 2024

By Max Starkov Digitalization is the future of hospitality, there is no doubt about it! The old-fashion theses that only human-provided service is excellent customer service is being debunked as we speak! Whether hoteliers like it or not, the hospitality industry is moving from low-tech and high-touch to high-tech and high-touch. But what kind of high-tech and high-touch? Achieved with fewer, well-trained and well-paid employees using technology to provide stellar service. AI, mobile technologies, contactless experience, automation, robotics, IoT, blockchain, etc. can help fewer well-paid, educated and trained humans to deliver far supe...