How Google Hotel Ads is Penetrating the Hotel Distribution Vertical, and the Opportunity This Presents for Hotels

Patrick Landman | August 13, 2021

By Patrick Landman   Google is taking the hotel industry by storm to gain market share and grow their advertising revenues. We will take a look at how Google is penetrating the hotel distribution vertical with Google Hotel Ads, and what opportunities this gives in terms of hotel revenue management and marketing.   From Hotel Finder to GHA Exactly ten years ago, Google launched what Andrew McCarthy, at the time Software Engineer for the Mountain View’s company, described as an “experimental search tool designed to help users locate and book hotels.” We’re talking, obviously, about Hotel Finder. In that d...