Viceroy Hotel Group Rebranding San Francisco’s Former Hotel Rex to Hotel Emblem

Viceroy Hotel Group | September 19, 2018

SAN FRANCISCO (September 19, 2018) – Viceroy Hotel Group is enticing travelers to leave the status quo with the announcement of its new San Francisco boutique hotel, Hotel Emblem. The 96-room property, formerly Hotel Rex, will re-open in early 2019 after an extensive renovation and rebrand inspired by the Beat Generation. Every corner of Hotel Emblem is being reimagined to spark conversation and empower guests to think and act boldly. Hotel Emblem is ideally located in the heart of the city, at the confluence of two storied neighborhoods, Union Square and Nob Hill. The hotel is owned by DiamondRock Hospitality Company and is newly...