Add WhatsApp to Your Hotel Engagement Strategy and Why You Should

Guestfolio | May 10, 2016

As of February 2016, WhatsApp surpassed the 1 billion users mark. That means 1 in 7 people in the world now use it and what's more, 42 billion messages are sent daily using the app (compared with a mere 20 billion by SMS). Even more recently, you may have read (or seen in the app) that WhatsApp has made data and communications as secure as possible using end-to-end encryption. I think it's safe to say 2016 has been a big year for WhatsApp so far, but why is this so important for us in the travel industry? Speaking from personal experience, I know that WhatsApp is one of the few apps on my phone that's worthy of sitting on it's own outsi...